For people who build marketing systems
Updated September 30, 202611 posts
The story to follow
Meta’s AI agent, and the business tools built on it.
Give Muse a goal like finding new customers and it works across the tools you connect: Shopify, Klaviyo, Canva, Stripe, Slack and your Facebook and Instagram business accounts.
Why it matters An agent that can see your store, your email list and your design tools at once, from the company that sells your ads. Meta says it can’t publish, send or spend without your approval.
More on Meta Muse
A new Meta unit packages the Muse agent, Meta Business Agent, the Muse API and Muse Code for companies and developers.
Muse is an agent that does tasks rather than only answering questions: it manages goals and scheduling and acts in apps you give it access to.
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Stories with two or more posts, newest first.
Search campaigns moving to Google’s AI matching and ad text.
2 posts · latest news SeptemberNewest news first.
Meta Muse
Give Muse a goal like finding new customers and it works across the tools you connect: Shopify, Klaviyo, Canva, Stripe, Slack and your Facebook and Instagram business accounts.
Meta Muse
A new Meta unit packages the Muse agent, Meta Business Agent, the Muse API and Muse Code for companies and developers.
Claude 5.5
Anthropic’s second Claude 5.5 model costs $2 in and $10 out per million tokens and, Anthropic says, does most work for up to 30% less.
ElevenLabs v4
Eleven v4 and the faster Eleven v4 Turbo support more than 90 languages and take inline tags like [laughs] to direct the delivery.
Google Search
A new “multimodal” search type in the Performance reports counts searches that start with an image: Lens, Circle to Search, image uploads and Chrome’s “Search this image”.
Google Search
It started on September 24 and was still listed as rolling out on Google’s status dashboard six days later. It’s the fourth spam update this year.
HubSpot Marketing Studio
Announced at UNBOUND (September 16–18), Marketing Studio is one workspace from insight to campaign, with three agents and credit-based pricing.
Meta Muse
Muse is an agent that does tasks rather than only answering questions: it manages goals and scheduling and acts in apps you give it access to.
ChatGPT Ads
Some advertisers pay under $3 a click and others $10 to $13, MediaPost reported, citing Search Engine Journal. There are no shared benchmarks yet.
Google AI Max
Campaigns using automatically created assets or the campaign-level broad match setting upgrade in September. Dynamic Search Ads follow in February 2027.
Google AI Max
Search term matching widens which searches you show for. Text customization adjusts headlines and descriptions. Final URL expansion picks the landing page.
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