Scout · funnel maps by Esy
See how they get their customers.
Scout maps the funnels of the creators and AI companies marketing engineers learn from: where people find them, where they land, what they pay for, and the one move that makes it work. Every line says how we know it.
How Gamma gets its customers
The move. Every deck a free user shares or exports carries the “Made with Gamma” badge, so each free user shows Gamma to everyone they send a deck to.
Gamma’s free decks carry a “Made with Gamma” badge wherever they’re shared or exported. Signing up is free, with 400 credits that don’t refresh, and paying, from $9 a month billed yearly, removes the badge and adds monthly credits.
1Found
Where people first come across them2Land
The first thing people do3Pay
What people pay for, cheapest first↳ Pay when the 400 credits run out, or to remove the badgeThe loop. Each deck a free user shares or exports carries the badge.Step 2 → step 1
Pick any place on the map to see what it is, how we know, and the routes in and out.
How to read a map
Every map answers one question: how does a stranger become a customer?
- 1FoundWhere people first come across them
- 2LandThe first thing people do
- 3PayWhat people pay for, cheapest first
- The moveThe one choice that makes it work, the part worth copying
- The loopWhen customers bring the next ones
The directory
35 creators and 7 AI companies in Scout
4 maps are open now. Pick one to see it above; the rest are being mapped the same way.
Creators
Alex Finn
Alex Hormozi
Allie K. Miller
Christopher S. Penn
Cody Schneider
Dan Shipper
Grace Leung
Greg Isenberg
Igor Pogany
Jeff Su
Jordan Wilson
Julian Goldie
Kallaway
Kieran Flanagan · MATG
Liam Ottley
Marc LouMark Kashef
Matt Wolfe
Miles Deutscher
MindstreamNeil Patel
Nevo DavidNick Saraev
Paul Roetzer
Peter YangPieter Levels
Ray Amjad
Riley BrownRowan Cheung
Ruben Hassid
Sabrina Ramonov
Tibo
Tony DinhZain Kahn
AI companies
- MakeAutomationsMapping next
- InstantlyCold emailMapping next
- LovableBuildersMapping next
- ReplitBuildersMapping next
Scout is independent analysis of public pages and posts. It isn’t affiliated with or endorsed by any creator or company shown; names and photos identify whose public marketing is studied. To ask for a correction or removal, write to zev@esy.com. Some links are affiliate links; Esy may earn a commission, and it never changes a map.
How we know
403 lines across the roster, each marked
- Counted16340%Worked out from the videos and posts we captured.
- Seen22756%On a public page or profile, with the link.
- Esy’s reading123%Our reading of the evidence. Check it.
- Not checked10%Needs a sign-up, or data only they have.
Counted on Nov 7, 2026.
Map a company
Not on the list? Tell us who.
Give us a company’s website and we’ll email you its funnel map when it’s done: every way in, where people land, what they pay for, and the move.
New maps, in The Marketing Engineer
Each new map, plus the systems I build: AI search, outreach, automations. Written for marketing engineers.
