The Scout list

35 creators and their game plans

How each one converts social traffic into digital product sales: where they post, where they send people, and what they sell. Read from their own public pages.

• Alex HormoziInstagram 5M · 9 offersGive the whole playbook away: free courses with no email step, books, 4.6M on YouTube, daily text posts on X.
• Rowan CheungNewsletter 2.1M · 4 offers
• Jeff SuYouTube 1.9M · 10 offersA polished explainer every two weeks or so, “Learn 80% of X” or “X, Clearly Explained”, to 1.94M.
• Neil PatelYouTube 1.6M · 6 offersPublish every day, everywhere, on what's changing in search (now AI answers), and give away the tools that measure it: free audits, Ubersuggest, AnswerThePublic.
• Nate HerkYouTube 1.1M · 9 offersA tutorial a day on YouTube about building and selling AI automations, plus 5- to 10-hour free courses, feeds the biggest free AI Skool (479.8K) and a free PDF that asks for an email.
• Sabrina RamonovInstagram 1.1M · 5 offersTeach beginners to make money with AI, free, on every platform, and end every route at her newsletter.
• Matt WolfeYouTube 1M · 3 offersBe the friendly filter for AI news: a weekly AI News roundup and new-model tests on a 1M-subscriber YouTube channel, all pointing to FutureTools.io, a free tools directory that ranks in search, and a free twice-weekly newsletter.
• Ruben HassidNewsletter 1M · 5 offersTeach AI step by step to people who don’t code, on LinkedIn twice a day, and move them into a free Substack (now over 1M, his figure) with a prompt library as the hook.
• Zain KahnNewsletter 1M · 5 offersTurn a large X and LinkedIn following into a free daily AI tutorial email (1M+ on Superhuman, their figure), then sell the list to sponsors through an outbound sales team.
• Pieter LevelsX 990K · 6 offers
• Liam OttleyYouTube 865K · 4 offersLong beginner guides to building and selling AI made the channel.
• Greg IsenbergX 759K · 7 offersA twice-weekly podcast, published as long YouTube episodes, on what money each new AI tool opens up, plus daily idea posts on X.
• Nick SaraevInstagram 730K · 4 offersGive away very long courses for free, everywhere, and send everyone to one paid Skool group, Maker School, which promises your first AI client in 90 days or your money back.
• Miles DeutscherX 682K · 4 offersX is the engine: five or six posts a day of AI prompts, tools and trading setups for 682K followers, with an X Article about once a week as the big swing and quote posts that keep sending people back to it, exactly the routine he teaches.
• Riley BrownTikTok 639K · 4 offersBe first and hands-on with every new AI model and agent: about five X posts a day, a 20–30 minute YouTube guide almost daily, and short videos to 639K on TikTok.
• Igor PoganyYouTube 493K · 8 offersHe built The AI Advantage, plain-language ChatGPT and Claude walk-throughs for non-technical people, then sold the company to Tony Robbins and Dean Graziosi and stayed on as its teacher.
• Alex FinnX 487K · 7 offersBe the friendly first look at every new AI agent, on YouTube almost daily and in X demo videos, and send the people who want to build along into a $99-a-month Skool academy.
• KallawayYouTube 481K · 4 offersTeach hooks and storytelling, capture emails with a free 7-day course, and sell his own software (Sandcastles), a live cohort and weekly coaching.
• Julian GoldieYouTube 437K · 8 offersVolume over views: about 30 short AI-news videos a day, many made with an AI avatar of himself (his own account), and about 30 X posts a day put his paid Skool, AI Profit Boardroom, in front of everyone, with a free Skool and opt-in freebies beside it.
• Marc LouX 423K · 5 offers
• Jordan WilsonNewsletter 311K · 6 offersA Chicago agency owner runs a daily AI live show, streamed to LinkedIn, YouTube, Facebook and X and re-cut as a podcast, with a daily newsletter (310,500+, his figure).
• Peter YangX 298K · 4 offersTry every new AI assistant first and post an honest, hands-on take on X the same day, nearly six times a day, then turn the best into YouTube tutorials and interviews almost daily.
• Christopher S. PennNewsletter 293K · 8 offersOne weekly newsletter, written for two decades, does the selling: Almost Timely (about 293K, his figure) teaches AI and analytics to marketers, and every issue carries the same sales sections for his company Trust Insights: a plug, an ad for its own course, a shop of $20 skills and $99–$1,499 courses, and where he’s speaking.
• TiboX 217K · 8 offers
• Allie K. MillerInstagram 212K · 7 offersA former AWS and IBM AI leader who speaks to business professionals, mostly on LinkedIn (she says 2M followers across platforms).
• Tony DinhX 207K · 6 offersBuild small tools he uses himself, show them being built on X, and sell them to that audience with one-time prices; when one product takes off (TypingMind, launched days after OpenAI's API), turn it into a team and enterprise subscription and sell the side products.
• MindstreamNewsletter 200K · 4 offersGrow a free daily AI email from LinkedIn carousels and explainers with a subscribe line, keep it free and on time every day, and sell daily sponsor slots.
• Grace LeungYouTube 150K · 3 offersTool workflows for marketers, 16 to 30 minutes long, paid for by a sponsor in the first link.
• Dan ShipperX 145K · 5 offersRun a daily AI publication as a company, not a solo newsletter: Dan breaks news on X and tests every new model, Every’s writers publish daily, and one subscription ($30 a month or $288 a year) bundles the writing with Every’s own apps.
• Kieran Flanagan · MATGYouTube 100K · 3 offersA company show done well: two HubSpot executives make long AI-marketing episodes, often with a guest, and every episode trades a free download made for that topic for a HubSpot lead.
• Paul RoetzerNewsletter 100K · 7 offersAn agency owner who rebuilt himself as the AI teacher for marketing and business leaders: a weekly news show and a free monthly intro class bring people in, and a company sells them a $999 membership, team seats, a yearly conference in Cleveland, and keynotes from $60,000.
• Mark KashefYouTube 90K · 7 offersA small YouTube channel (89.6K) of careful tool tests sells two businesses straight from the About page: Prompt Advisers, his AI consultancy since late 2022, and a paid-only Skool, Early AI-dopters, at $43 a month.
• Cody SchneiderX 67K · 3 offersTeach marketing engineering in public, about 7 scheduled X posts and three LinkedIn posts a day plus Claude Code crash courses on YouTube, and point all of it at Graphed, his software for running AI agents in marketing: on X a Graphed pitch sits under nearly every post.
• Ray AmjadYouTube 51K · 5 offersExplain each new agentic coding release to developers, capture emails with a free 7-day course, and sell a two-week live cohort with an early-bird price.
• Nevo DavidX 27K · 3 offers