On the Scout list
Paul Roetzer
An agency owner who rebuilt himself as the AI teacher for marketing and business leaders: a weekly news show and a free monthly intro class bring people in, and a company sells them a $999 membership, team seats, a yearly conference in Cleveland, and keynotes from $60,000. Esy’s reading
The funnel
Where they post, where each platform sends people, and what they sell after it.
What they sell, cheapest first
- FreeIntro to AI classMonthly live class; 40,000+ registrants, his figure.Seen
- FreeNewsletters and SlackInstitute and ExecAI Insider newsletters; a Slack community.Seen
- $999/yearAI Mastery MembershipAll courses, weekly demos, quarterly briefings and AMA.Seen
- $399, $349 or $299 per user per yearBusiness seats5–99, 100–999 or 1,000+ seats.Seen
- $1,299 early; $2,299–$3,399MAICON 2027Three-day conference in Cleveland; CMO track; add-ons.Seen
- From $60,000 plus travelKeynotePaul on stage.Seen
- From $75,000Half-day workshopFour workshops for company teams.Seen
Questions about Paul Roetzer
Who is Paul Roetzer?
Paul Roetzer is a creator who posts on Newsletter, YouTube, LinkedIn and X, with the biggest audience on Newsletter (100K followers as shown on November 6, 2026). Esy’s reading of their game plan: An agency owner who rebuilt himself as the AI teacher for marketing and business leaders: a weekly news show and a free monthly intro class bring people in, and a company sells them a $999 membership, team seats, a yearly conference in Cleveland, and keynotes from $60,000.
Where does Paul Roetzer post, and how big is their audience?
As each profile showed on November 6, 2026: Newsletter 100K, YouTube 36K, LinkedIn 35K and X 22K. Counts change; follow the links for today’s numbers.
How does Paul Roetzer get customers from social media?
On YouTube, people are sent to Newsletter (Link 2 on all 6, after the channel itself). On X, people are sent to smarterx.ai (In his profile; bio names SmarterX, MAICON and the show).
What does Paul Roetzer sell?
7 offers were on their pages on November 6, 2026, cheapest first: Intro to AI class (Free), Newsletters and Slack (Free), AI Mastery Membership ($999/year), Business seats ($399, $349 or $299 per user per year), MAICON 2027 ($1,299 early; $2,299–$3,399) and Keynote (From $60,000 plus travel), and 1 more.
Does Paul Roetzer offer anything for free?
Yes: Intro to AI class and Newsletters and Slack. Free offers are usually the first step of the funnel.
How much does Paul Roetzer’s first paid offer cost?
The cheapest paid offer we found is Business seats at $399, $349 or $299 per user per year, as shown on November 6, 2026. The most expensive listed is Half-day workshop (From $75,000).
Does Paul Roetzer run a community?
Yes: Newsletters and Slack (Free). Institute and ExecAI Insider newsletters; a Slack community.
Where can I find Paul Roetzer online?
Their own profiles: YouTube @aishowpod, LinkedIn paulroetzer, X @paulroetzer, X @SmarterXAI and YouTube @SmarterXAI.
Is this page affiliated with Paul Roetzer?
No. This is Esy’s independent analysis of Paul’s public pages, read on November 6, 2026; Paul Roetzer hasn’t reviewed or endorsed it, and no one pays to be in Scout. Every line on the page says how we know it, as explained in how Scout works. Corrections or removal: scout@esy.com.
How we know
- CountedWorked out from the videos and posts we captured.
- SeenOn a public page or profile, with the link.
- Esy’s readingOur reading of the evidence. Check it.
- Not checkedNeeds a sign-up, or data only they have.
Read from Paul Roetzer’s own public pages on November 6, 2026; audiences and prices as shown that day. Independent analysis by Esy, not affiliated with or endorsed by Paul Roetzer; no one pays to be in Scout.
