AI Marketing
The esy wordmark made in glossy vinyl, on navy

Brand kit

Esy

Eh-see. Esy builds the AI systems that run marketing, and keeps how every piece of work was made.

01 · Name

Esy, said Eh-see

From essay, and the French essai: an attempt, a trial, a way of thinking something through. The systems are serious; the world we show them in is a toy world, where complex machines look as simple to pick up as a playset.

03 · Icons

The e and Mason

Three marks, each on every ground, at every size we ship. The e marks the site in a browser tab. Mason is the app: in vinyl where there’s room, flat where there isn’t. The rows we use say where.

The e on navy in a browser tab, at real size.

The e

The e from the wordmark. On a tile it’s drawn on a 16-pixel grid so it stays sharp at 16 and 32.

Ground163248180 (½)512 (¼)
TransparentThe bare e, our tab icon until 14 October 2026.

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The e, transparent
On navyApp icon at small sizesOur tab icon from 14 to 18 October 2026. The flat e takes the app icon’s small sizes, where the vinyl’s shading blurs (2026-10-21).

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The e, on navy
On black

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The e, on black
On whiteFor light grounds that need a tile, such as a white app store listing.

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The e, on white
The tab, maxedIn the tab, on every Esy appThe flat e in the light teal (#2BD8BB), near edge to edge on transparent. The same file every Esy app serves.

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The e, the tab, maxed

The e, vinyl

The e as a glossy teal vinyl piece, rendered by Esy from the flat e and keyed off its grey ground. Same letterform, in the brand’s material.

Ground163248180 (½)512 (¼)
The tab, maxedNo ground, the e as big as the icon allows. Tried in the tab on 2026-10-18; the flat e is crisper at 16.

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The e, vinyl, the tab, maxed
TransparentCut out, for placing on any ground.

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The e, vinyl, transparent
On navyApp icon, profile picturesThe e is Esy’s symbol (2026-10-21): the phone’s home-screen icon and every profile picture.

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The e, vinyl, on navy
On white

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The e, vinyl, on white

Mason, flat

His head drawn flat: the octagon, the stripe, the eyes. For small sizes where the vinyl’s shading blurs.

Ground163248180 (½)512 (¼)
Transparent

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Mason, flat, transparent
On navyThe app icon at 29 and 20 pt until 2026-10-21.

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Mason, flat, on navy
On teal

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Mason, flat, on teal

Mason, vinyl

His head in vinyl, made from his studio shot. On the home-screen tile his head fills the space; Android gets its own foreground, smaller, so its launchers’ masks never cut him.

Ground163248180 (½)512 (¼)
On tealHis head spans three quarters of the tile; iOS only rounds the corners. The app icon and profile picture until 2026-10-21.

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Mason, vinyl, on teal
Android foregroundAndroid’s app icon until 2026-10-21; the e has no Android foreground yet. Transparent, with his head inside the safe zone (a centred circle 66% across) so no launcher’s mask cuts it. Android draws it over a teal (#2BE1CA) background layer.

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Mason, vinyl, android foreground
The tab, transparentHis head alone, as tall as the icon, the biggest he can be at 16 and 32. Tried in the tab on 2026-10-18.

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Mason, vinyl, the tab, transparent
The tab, on navyThe same head on navy, for tabs where a navy head would vanish.

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Mason, vinyl, the tab, on navy
On navyHis head fills 88% of the tile’s height, on navy with a soft glow behind it.

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Mason, vinyl, on navy
Cut outTransparent PNG, for placing on any ground.

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Mason, vinyl, cut out

Which icon where

WhereSizeIcon
Browser tab, bookmarks16, 32, 48 pxThe e, on navy
iPhone home screen, App Store, Spotlight1024 px, 60 pt, 40 ptMason, vinyl, on teal
Android home screenAdaptive icon, 108 dpMason, vinyl, Android foreground on teal
Settings, notifications29 pt, 20 ptMason, flat, on navy
Profile picturesAnyMason, vinyl, on teal

04 · Social kit

Profile pictures and banners

Everything Esy puts on a social profile: the picture, the banner, and where each one is live. The profile picture in use is The e, vinyl, on navy. Every file is made by scripts/brand-social.mjs and scripts/export-linkedin-banners.mjs, at each platform’s upload size.

Profile pictures

Every platform but LinkedIn shows the picture as a circle, so each mark sits inside one: its box stays within 80% of the circle.

The e, vinyl, on navyIn useAll sizes, ZIP

The vinyl e on navy, the letter from the wordmark in the brand's material. Esy's symbol, so its profile picture everywhere (2026-10-21).

Mason, vinyl, on tealAll sizes, ZIP

His vinyl head on the teal of his studio render. Our profile picture until 2026-10-21; Mason is the mascot, not the symbol.

The wordmark, on navyAll sizes, ZIP

esy as the header draws it, on navy. Small inside a circle, so best where the picture shows large.

Banners

The Marketing Engineer over Zev’s desk, one design at every size. Each platform keeps its own line. Instagram, Threads, TikTok, Pinterest have no banner.

In use

Ready for the other platforms

Takes we made

  • The Masthead banner takeMasthead
  • The Proof banner takeProof
  • The Scene banner takeScene
  • The Nameplate banner takeNameplate
  • The Desks banner takeDesks
  • The Night banner takeNight

05 · Colour

Navy, teal and light

Navy#0A2540The ground: pages, scenes, the sy of the wordmark.
Ink#061527The deepest night, under navy.
Teal#00A896The e, links, Mason’s stripe.
Jade#00D4AALight: finished work, the one word that matters.
Mint#2BD8BBGlow and highlights in lit vinyl.
Ivory#F4F1EAPaper, Mason’s eyes, light grounds.

06 · Type

Three faces, three jobs

esy
Black Ops OneThe wordmark only.
The Marketing Engineer
Cormorant GaramondNames and headlines: The Marketing Engineer, page titles.
Build the AI systems that run marketing.
System sansEverything you read: body, labels, buttons (SF, Segoe, Roboto, Helvetica Neue).

07 · The world

Everything is vinyl

The toy theme runs through everything we picture. Vinyl comes in three forms:

Matte-satin vinyl
Matte-satin vinylA moulded designer-toy figure: soft sheen, crisp edges slightly softened.Mason and the playset world around him.
Glossy vinyl
Glossy vinylThe same moulded material polished to a shine, with clear studio reflections.Abstract art: networks, systems, pieces.
Lit vinyl
Lit vinylTranslucent parts that glow teal and jade from inside, like lit acrylic.Light, flow and connection.
The reef: Mason’s home: the reef and the octagon gate.
The reef. Mason’s home: the reef and the octagon gate.
The Gate: Humans think. AI assists.
The Gate. Humans think. AI assists.
The Assembly: Workflows, not prompts.
The Assembly. Workflows, not prompts.
The Essai: Every attempt kept, rough to finished.
The Essai. Every attempt kept, rough to finished.
Networks: Abstract art: glossy vinyl joined by light.
Networks. Abstract art: glossy vinyl joined by light.
The line: Rough in, finished out, through lit vinyl.
The line. Rough in, finished out, through lit vinyl.

08 · Mascot

OctoMason™

Mason for short.

Mason, Esy’s octopus, as a vinyl toyMeet MasonEsy’s octopus. One mind, and eight arms that each work on their own: that is how Esy runs many jobs at once and keeps them in one place.More about Mason →

09 · Voice

How we sound

  • Calm and precise. Plain words, short sentences, no hype.
  • Workflows, not prompts. Artifacts, not chats.
  • Humans think. AI assists. People approve what ships.
  • Show how it was made: real numbers, real runs, sources.

The SVGs are the logo; the vinyl renders are pictures of it. Every picture here is made with Esy, on api.esy.com.

That’s Mason