AI Marketing

Privacy policy

Your information, in plain words

We collect as little as we can, we never sell it, and you can see it, fix it or delete it by writing to one person.

Updated November 7, 2026ESY, LLC

The short version

  1. 1We keep little

    Mostly your email, if you give it to us, and how the site is used, if you allow cookies.

  2. 2We never sell it

    Not your email, not your activity. We share data only with the services that run esy.com for us.

  3. 3Cookies are your call

    Analytics run only after you say yes in the cookie notice, and you can change your mind anytime.

  4. 4Emails are opt-in

    You confirm before you get an issue, and every email has an unsubscribe link.

  5. 5Creators can ask

    Scout analyses public pages. Anyone in it can ask for a correction or removal at scout@esy.com.

  6. 6One person to write to

    Questions, copies, corrections or deletion: zev@esy.com.

1Who we are

ESY, LLC runs esy.com, The Marketing Engineer, Scout and the Esy apps.

This policy covers esy.com and its pages (including AI Marketing News, courses and Scout), The Marketing Engineer newsletter, and the Esy apps you sign in to, such as Esy OS and Compose. “We” means ESY, LLC.

ESY, LLC8 The Green, STE BDover, DE 19901United States

2What we collect, and when

It depends on what you do. Here is each case.

We only collect what a situation needs. For each one: what we keep, why, who helps us, how long, and how to stop.

You read esy.com

What we keep
  • Pages you visit, roughly where from (country or city), your device and browser
  • Clicks and scrolling, if you allow analytics cookies
Why
To see which pages help people, and to fix what’s broken.
Who helps us
Google Analytics and Google Tag Manager; Microsoft Clarity. Both only after you accept analytics cookies.
How long
As long as those tools’ retention settings keep it.
How to stop
Choose essential cookies only in the cookie notice, or change your choice with Cookie settings on this page.

You subscribe to The Marketing Engineer

What we keep
  • Your email address, and your first name if you give it
  • The page and box you signed up from, and the video that sent you there if any
  • Whether you’ve confirmed
Why
To send you the newsletter, and to learn which pages bring readers.
Who helps us
Resend, which stores the list and sends the email.
How long
Until you unsubscribe or ask us to delete you.
How to stop
Use the unsubscribe link in any email, or write to us to be deleted entirely.

You ask Scout to map a company

What we keep
  • Your email address
  • The company you asked about
Why
To send you the map. Asking also signs you up to The Marketing Engineer, which you confirm by email.
Who helps us
Resend.
How long
Until the map is sent; your subscription, until you unsubscribe.
How to stop
Unsubscribe from any email, or write to us.

You join a waitlist

What we keep
  • Your email address
  • A bot check result
Why
To tell you when it opens, and to keep bots off the list.
Who helps us
Cloudflare Turnstile for the bot check.
How long
Until it opens and we’ve told you, or until you ask us to remove you.
How to stop
Write to us.

You use an Esy app (Esy OS, Compose)

What we keep
  • Your account (name, email, sign-in)
  • What you create and upload, and how it was made
  • What you send to AI features
Why
To run the app you signed up for.
Who helps us
Our hosting and storage providers, and AI providers (such as Anthropic, OpenAI and Google) for AI features.
How long
While your account is open, then as described in How long we keep it.
How to stop
Delete what you made in the app, or write to us to close your account.

You’re a creator or company in Scout

What we keep
  • Your public name, the link to your public profile photo, and your public accounts and handles
  • Public audience counts, where your links lead, and your public offers and prices, each with the day we read them
Why
Independent analysis of how creators and companies market themselves, published as commentary.
Who helps us
None beyond our hosting. We read only public pages and posts, and we never sell or license this data.
How long
While your page is published; refreshed when we read your pages again, or removed.
How to stop
Write to scout@esy.com for a correction, to remove your photo or page, or to object.

We don’t ask for sensitive information (health, beliefs and the like), and we don’t buy information about you from anyone.

3How we use it

To send what you asked for, run the site and apps, and improve them.

  • Send you the newsletter, maps and messages you asked for
  • Run your account and the apps you use
  • Understand which pages and issues help people, in aggregate
  • Keep bots and abuse out
  • Meet our legal obligations

We don’t use your information to make decisions about you that have legal or similar effects.

4Our legal bases

Your consent, our agreement with you, or a legitimate interest you can object to.

If you’re in the UK, the EU or a place with similar laws, we rely on:

  • Consent: for analytics cookies and the newsletter. You can withdraw it anytime.
  • Contract: to run an account or a service you signed up for.
  • Legitimate interests: to keep the site secure, and to publish Scout’s analysis of public pages as commentary and journalism. You can object, and we’ll weigh it.
  • Legal obligation: when the law requires us to keep or share something.

5Who we share it with

Only the services that run things for us. We never sell it.

We share information with service providers who act on our instructions:

  • Resend: stores the newsletter list and sends our email
  • Google (Analytics, Tag Manager) and Microsoft (Clarity): site analytics, with your consent
  • Cloudflare: bot checks on forms
  • Our hosting and storage providers
  • AI providers, such as Anthropic, OpenAI and Google: only for AI features in the Esy apps

We may also share information if the law requires it, to protect people’s safety or our rights, or as part of a sale or merger of the business, in which case this policy keeps applying.

We don’t sell your personal information, and we don’t share it for cross-site behavioural advertising.

6Cookies

Essential cookies always; analytics only if you say yes.

Essential cookies keep the site working and remember your cookie choice. Analytics cookies (Google Analytics, Microsoft Clarity) load only after you accept them in the cookie notice. You can change your choice anytime with Cookie settings on this page, or in your browser.

We don’t use affiliate links. When you follow a link to another company’s site, their cookies and privacy policy apply there.

7Scout and the people in it

We analyse public pages and posts, and correct or remove on request.

Scout publishes independent analysis of how creators and companies market themselves. If you’re in it, this is what we hold about you and why.

  • What: your public name, a link to your public profile photo, your public accounts and handles, public audience counts, where your public links lead, and your public offers and prices, each with the day we read them, plus our labelled reading of your strategy.
  • Where it comes from: your own public profiles, posts and pages, read the way any visitor can. We never sign up, buy, join private groups or use anything behind a login or paywall.
  • Why: to publish analysis and commentary for marketers learning how creators build their businesses.
  • Legal basis (UK, EU and similar laws): our legitimate interest in publishing that analysis, and freedom of expression for journalistic purposes.
  • What we never publish: earnings or income, personal or family details, private messages, or anything outside your public business.
  • How long: while your page is published. We refresh it when we read your pages again, and delete it if the page is removed.
  • Sharing: none beyond our hosting. We don’t sell or license this data, and your name and photo never appear in our ads or sales emails.

Your rights: you can ask us to correct something, to remove your photo or your page, or to object to the processing. Write to scout@esy.com and tell us who you are; we review each request, and if we got something wrong we fix it within five business days. Some rights, such as erasure, have limits where publishing is protected expression; we’ll explain any decision, and you can complain to your data protection authority.

How Scout works, its labels and its corrections log: esy.com/scout/how-we-work/.

8How long we keep it

Only as long as we need it for the reason we collected it.

Newsletter details stay until you unsubscribe or ask us to delete them. Account data stays while your account is open; after you close it, we delete it or make it anonymous, unless the law requires us to keep something longer. Analytics data follows the retention set in those tools.

9Your rights

See it, fix it, delete it, take it with you, or object. Write to us.

Depending on where you live, you can ask us to:

  • Give you a copy of your information
  • Correct it
  • Delete it
  • Send it to you in a format you can take elsewhere
  • Stop or limit using it, or object to how we use it
  • Withdraw consent you gave

Write to zev@esy.com. We’ll answer within 30 days, and we won’t treat you differently for asking. If you’re in the UK or EU and unhappy with our answer, you can complain to your data protection authority. California residents have the same rights under the CCPA; we don’t sell or share personal information as it defines those terms.

10Where it’s stored

In the United States, with the usual safeguards.

We’re based in the United States, and so are most of our providers. If you’re outside the US, your information is transferred there, under safeguards such as the European Commission’s standard contractual clauses where they’re required.

11Keeping it safe

Encryption in transit, few people with access, and trusted providers.

We use encryption in transit, limit who can access information, and choose providers with strong security. No system is perfectly secure, so we’ll tell you promptly if a breach affects you.

12Children

esy.com isn’t for children under 16.

Our services aren’t aimed at children under 16, and we don’t knowingly collect their information. If you think a child has given us information, write to us and we’ll delete it.

13Changes to this policy

We’ll date every change and tell subscribers about big ones.

When we change this policy, we update the date at the top. If a change matters to how we use your information, we’ll tell newsletter subscribers and account holders before it takes effect.

14Contact

zev@esy.com, or by post.

For anything about your information or this policy, write to zev@esy.com, or by post:

ESY, LLC8 The Green, STE BDover, DE 19901United States
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