AI Marketing News · Google Search
AI marketing is an engineering job now.
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The Marketing Engineer
All issuesThis week's issue
Book calls for local clients: outbound with Clay and EsyThe outbound system we run for local service businesses: Clay finds and checks them, Esy writes, waits for your sign-off and sends. What it booked, and how to sell it to your clients.Read the issue 
Find what to build: the ICP discovery systemNo. 4 · Oct 8, 2026
Landing pages that AI answers quoteNo. 3 · Oct 1, 2026
The agent newsroom behind AI Marketing NewsNo. 2 · Sep 24, 2026
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Esy OS
The apps I run the business on.
Esy OS is where ESY LLC is run: agency for clients and the work, compose for writing, scout for studying who’s ahead. AI Marketing News is written in compose, and the funnel maps at esy.com/scout come from scout.
01Run the business
agencyRun the whole business from one room.
Clients, the work, outreach, search, the inbox and the money, in one place. Agents do the work. You decide what goes out.
Join the waitlistThursday, November 6
Good morning, Zev.
$1,240earned today3 Stripe payments in the Inbox
$18.40spent today$412 this month
27made todayartifacts filed since midnight
4agents working2 waiting on you
Waiting on you 3
WorkThree article drafts are ready to reviewReview
SearchFour pages lost clicks this weekSee what to fix
OutreachTwo replies to readOpen
Agents working
WriterDrafting “What to automate first”
ResearcherReading three sources
Fact-checkerChecking four claims
SearchPulling yesterday’s clicks
02The newsroom
composeA newsroom that checks its own work.
A team of agents for each publication, with you at the end. AI Marketing News is written this way, every day.
See ComposeA replay of a real AI Marketing News post. The agents’ notes are samples.
03Study who’s ahead
scoutLearn from the people further along.
Scout studies the creators and AI companies marketing engineers learn from, and shows how each one gets its customers.
See the funnel mapsHow Gamma gets its customers
The move. Every deck a free user shares or exports carries the “Made with Gamma” badge, so each free user shows Gamma to everyone they send a deck to.
1Found
Where people first come across them2Land
The first thing people do3Pay
What people pay for, cheapest first↳ Pay when the 400 credits run out, or to remove the badgeThe loop. Each deck a free user shares or exports carries the badge.Step 2 → step 1
Next in Esy OSechoSchedule and share your creative work, and see what it earned.
Who writes it
Zev Uhuru
I spent a decade shipping production web products, from fuboTV's streaming apps to Vroom's online car storefront. Now I build Esy and the businesses that run on it. Everything here comes out of that work: what I built, how it works, and what it did.
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