The Marketing Engineer

Hi, I'm Zev.

I build the AI systems that run marketing, and show you how.

Marketing engineer · NYC & Miami · writes The Marketing Engineer

Zev Uhuru

The path

Five chapters, one thread: turning data into results.

2016–2018

New York City

Software engineer

Vroom

  • Built and maintained the main vroom.com storefront in React and Next.js.
  • Lead developer on SellUsYourCar.com: a standalone app that walked people through quoting and selling their car to Vroom.

Lead devSellUsYourCar.com

2019–2021

New York City

Software engineer

fuboTV

  • Built a reusable component system that made landing pages repeatable, then launched 100+ of them, each tested for subscriber sign-ups.
  • Launched fubosportsnetwork.com and fubo.tv/news, and led the launch of ir.fubo.tv.

100+landing pages, each tested for sign-ups

2021–2024

NYC & Miami

Research & trading, self-employed

Digital assets

  • Systematic market research and on-chain data analysis, turned into thesis-driven capital allocation.
  • Ended in a seven-figure exit, and a habit of deciding from data, not from narrative.

7 figuresexit, from on-chain research

2024–now

NYC & Miami

Founder & marketing engineer

Esy

  • Built a workflow engine with a public API: every run versioned, checked, reviewable, and costed.
  • Grew clip.art with programmatic SEO: 20,000+ pages published, 6,000+ ranking, #1 on Google for “AI clipart”, 800+ users and paid sales within 5 months.

#1on Google for “AI clipart”

Now

NYC & Miami

Writer & teacher

The Marketing Engineer

  • One email a week on building the AI systems that run marketing, and courses that take one tool from setup to a result.
  • Every piece starts from something I built or tested.

WeeklyThe Marketing Engineer

What I make

Apps, creatives and films, all on Esy.

  1. 01AppsseopageThree apps on one engine. 53,506 runs so far, each recorded on prompt, model, checks and cost.See clip.art
  2. 02CreativesThe SEOPage explainerExplainer video · 1:15. Why ChatGPT recommends your competitor, and how to fix it.How I made it
  3. 03FilmsThe Letter With No AddressAnimated short · Family · 4:41 · 2026 · 39 shots · 6 voices · 1 clip.art packWatch the film

The longer story

From streaming apps to marketing systems.

I’ve shipped production software for over seven years. At Vroom I built the vroom.com storefront and led SellUsYourCar.com. At fuboTV I built the component system behind 100+ landing pages, each tested for sign-ups.

From 2021 to 2024 I researched and traded digital assets full time in Miami: market research, on-chain data, thesis-driven allocation. It ended in a seven-figure exit, and it taught me to decide from data.

Since 2024 I’ve built Esy, an engine that runs AI workflows end to end and records every run. It grew clip.art to #1 on Google for “AI clipart”, with 20,000+ pages published and 6,000+ ranking. Three apps run on it now: clip.art, SEOPage, and Compose, a team of agents that writes AI Marketing News here, with every post approved by me. I write The Marketing Engineer to teach what those systems taught me.

Get the weekly email.

The week's best tutorials, guides, and news in one email. Unsubscribe whenever you like.