Esy’s mascot
OctoMason™
Mason for short
Esy’s octopus. One mind, and eight arms that each work on their own: that is how Esy runs many jobs at once and keeps them in one place.
01 · Why an octopus
One mind, eight arms
Two thirds of a real octopus’s neurons sit in its arms, so each arm can work on its own while one mind keeps the whole job in view. That’s how Esy works: many jobs at once, kept in one place.
Eight arms give him his octagon: the same 45° cuts as the e in our wordmark, so Mason and the logo read as one family.
02 · Why Mason
He builds
A mason builds with stone, one piece at a time. Mason’s first home was a reef, where he quarries slabs with his arms and builds an octagon gate, one slab after another.
That’s the work Esy does too: real pieces, put together in order, with every step kept.
03 · How he looks
A vinyl toy in a vinyl world
Mason is a matte-satin designer vinyl toy, and everything around him is vinyl too: a glossy playset in navy and teal, lit from inside where work moves.
Eight arms, always
At rest, seven arms fan out in front and the eighth curls up behind him like a tail.
At work, all eight can show, and each one has a job: typing, stamping, holding, standing. Some can be out of sight, behind him or out of frame, like the four in the footer. Never more than eight.
- Head
- A tall octagon with 45° cut corners, navy, a small teal stripe on its left side.
- Eyes
- Two upright rectangular ivory eyes with small dark pupils. No mouth: calm, never grinning.
- Collar
- A navy ring under the head.
- Arms
- Eight, of short blocky segments in navy and deep teal, every tip bright teal. At rest, seven fan forward and the eighth curls up behind him like a tail.
- Material
- Matte-satin designer vinyl, about the height of a coffee mug.
Small sizes
Under about 100px, or anywhere he must move in code (icons, avatars, the loader, a 404), use his flat stencil drawing: the same figure, drawn.
04 · Where you’ll see him
On every cover, at the foot of every page
The Marketing Engineer
Every issue’s cover is Mason acting out the issue.
No. 4 · Find what to build: the ICP discovery systemMason studies a crowd of possible customers under the microscope, and the screen shows the one he’s looking for.
No. 3 · Landing pages that AI answers quoteMason sets a block into a page that an AI answer is quoting.
No. 2 · The agent newsroom behind AI Marketing NewsThe agents research, write and check; Mason stamps the paper only when it’s right.
No. 1 · How clip.art got to #1 for “AI clipart”Mason on the top step: clip.art at #1 for “AI clipart”.
05 · Using Mason
A few rules
- Write OctoMason™ the first time he appears as the brand in a place, as “OctoMason™ (Mason for short)”. After that, and in captions and alt text, he’s Mason.
- In a scene he’s always doing the work: building, checking, carrying.
- No people in his scenes. The whole scene is vinyl, in navy and teal, never a toy dropped into a photograph.
- What he builds stays abstract: shapes, pieces, light. Never a product name or a label.
- Every new picture starts from his studio shot, so he stays himself.
- His pictures carry no generated words or logos; we set words in our own type.
Every picture of Mason is made with Esy, on api.esy.com, from his vinyl studio shot. OctoMason™ is a trademark of ESY LLC.