HubSpot’s Marketing Studio adds Campaign, Content and Nurture agents
Announced at UNBOUND (September 16–18), Marketing Studio is one workspace from insight to campaign, with three agents and credit-based pricing.
At a glance
- What
- Marketing Studio, with three agents
- Agents
- Campaign (plans), Content (posts and pages), Nurture (personalized emails)
- Pricing
- Credits, varying by plan
- Announced
- UNBOUND, September 16–18, 2026
Why it matters
Campaign planning, content and email personalization become agent jobs inside the CRM, paid for per piece rather than per seat.
HubSpot introduced Marketing Studio at UNBOUND, its conference, held September 16–18. It’s a single workspace for going from an insight to a campaign, with three new agents.
The Campaign Agent turns goals into campaign plans with channels and messaging. The Content Agent writes blog posts, social posts and landing pages using your brand voice and audience data. The Nurture Agent personalizes each email in a nurture flow from contact and company data. Pricing is in credits, which vary by plan.
What to check
- On your HubSpot plan, how many credits each agent uses per plan, piece and email.
Questions
What are HubSpot’s new marketing agents?
Campaign Agent for campaign plans, Content Agent for posts and landing pages, and Nurture Agent for personalized nurture emails.
How is Marketing Studio priced?
In credits, which vary by HubSpot plan.
Sources
HubSpotSeptember 16–18, 2026
Fall 2026 SpotlightBacks up: Marketing Studio, the three agents, credit pricing and the event dates
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