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Google AI Max
Search campaigns moving to Google’s AI matching and ad text.
2 posts · latest news September
Google is moving Search campaigns to AI Max this month
Campaigns using automatically created assets or the campaign-level broad match setting upgrade in September. Dynamic Search Ads follow in February 2027.
AI Max’s three features, and what each changes in your Search ads
Search term matching widens which searches you show for. Text customization adjusts headlines and descriptions. Final URL expansion picks the landing page.
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