AI Max’s three features, and what each changes in your Search ads
Search term matching widens which searches you show for. Text customization adjusts headlines and descriptions. Final URL expansion picks the landing page.
At a glance
- Search term matching
- Matches searches beyond your keyword list
- Text customization
- Tailors headlines and descriptions
- Final URL expansion
- Picks the landing page for the search
Why it matters
Each one changes a different part of the ad, so a change in results can come from any of the three.
Google describes AI Max for Search campaigns as a suite of three features.
Search term matching goes beyond your keyword list to match more searches. Text customization tailors your headlines and descriptions. Final URL expansion chooses the landing page it thinks best fits what the person searched.
What to check
- After an upgrade, review the search terms, the ad text and the landing pages your ads used, one feature at a time.
Questions
What does AI Max for Search campaigns change?
Which searches you match, the text of your headlines and descriptions, and which landing page is used.
Sources
Google Ads HelpRead September 30, 2026
About AI Max for Search campaignsBacks up: The three features and what each does
Written in our own words from these sources. AI News is independent: the companies we cover don’t sponsor, review or endorse it. Spotted a mistake? See our editorial standards or email zev@esy.com.
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