Skills · The Marketing Engineer
AI marketing skills,
your agent can run.
Every skill here is a short file your agent opens when the job fits. Install one, then just ask for the work.
Every skill is one short file. Here’s mine, line by line.Zev UhuruThe Marketing Engineer
Install it
cp -r prototyping ~/.claude/skills/Your skills folder works in every projectYour agent reads only this until a job fits. The description does all the work.
1---
2name: prototyping
3description: Builds clickable product prototypes the way Zev compares directions — several working takes…
4---
5# Prototyping
6Directions are compared by using them, not by looking at pictures.
7## Workflow
8- [ ] 1. Find the repo’s prototype convention…
9- [ ] 6. Verify: typecheck, lint, open every take in a browser…
10### 1. Find the convention first
11If the repo has a convention, follow it exactly.
12Known repos are in [references/conventions.md](references/conventions.md).
13### 5. The picker
14Implementation: [references/picker.md](references/picker.md).
15### 7. Record and report
16Don’t commit or push unless asked.
description
The most important line. Your agent decides whether to open the skill from this alone, so it says what the skill does and the words people use when they need it: prototypes, takes, variants, “a few versions”.
Say what it does and the words people use when they need it.
The real SKILL.md behind /prototyping, shortened. It built this page.
The shelf
Every skill, by the job it does
- Live
/prototypingThree working versions of a page, built from your real code, with a picker to flip between them.Build - Coming soon
/researching-marketsA research brief where every claim links to its source and conflicts are flagged, not hidden.Research - Coming soon
/writing-service-pagesService-area pages built from a business’s own reviews and services, one town at a time.Pages & SEO - Coming soon
/finding-decision-makersWho decides at a company, how to reach them, and where each fact came from. Never a guessed address.Outreach - Coming soon
/writing-cold-emailsFirst emails under 100 words, every personal line tied to a source, waiting for your sign-off.Outreach - Coming soon
/making-ad-variantsAd creative in your brand’s rules, three angles each, checked at the size people scroll past.Creative - Coming soon
/checking-thumbnailsYouTube thumbnails compared at the size people actually see them, with the winner explained.Video - Coming soon
/writing-pull-requestsPull requests a first-week engineer can follow: an outcome title, five sections, risks and rollback.Build
Learn one skill a lesson,
then write your own.
Three lessons: install a real skill, use it on your own page, then write your own. Each ends with one thing to try. After the last one, The Marketing Engineer arrives every week.
Free email course
The Skills Course
Each lesson is the email, with one thing to try. Click “Done” at the end and the next one comes right away; otherwise it arrives two days later.
Joins The Marketing Engineer, weekly. The three lessons arrive as they’re published. Unsubscribe in one click./prototyping is live (it built this page). The other skills here are coming soon. The course is being written; signing up joins The Marketing Engineer now.