Skills · The Marketing Engineer
AI marketing skills,
your agent can run.
The skills our agency runs on, written down so your agent can use them too. Start with the free course: one skill a lesson.
Free email course
The Skills Course
- 1What a skill is, and install /prototyping
- 2Use it on a page you own
- 3Write your own skill
Each lesson is the email, with one thing to try. Click “Done” at the end and the next one comes right away; otherwise it arrives two days later.
Joins The Marketing Engineer, weekly. The three lessons arrive as they’re published. Unsubscribe in one click.Know the market before you make anything. Ask, and /researching-markets does it.
>What do roofers in Texas actually search for after a hailstorm?
working…
/researching-markets
“What do roofers in Texas actually search for after a hailstorm?”
A research brief where every claim links to its source and conflicts are flagged, not hidden.
A 2-page brief with 14 sources, three search patterns ranked by volume, and two claims marked as vendor numbers.
Four jobs, one skill each. /prototyping is real; the other three are samples of what’s coming.
The shelf
Every skill, by the job it does
- Live
/prototypingThree working versions of a page, built from your real code, with a picker to flip between them.Build - Coming soon
/researching-marketsA research brief where every claim links to its source and conflicts are flagged, not hidden.Research - Coming soon
/writing-service-pagesService-area pages built from a business’s own reviews and services, one town at a time.Pages & SEO - Coming soon
/finding-decision-makersWho decides at a company, how to reach them, and where each fact came from. Never a guessed address.Outreach - Coming soon
/writing-cold-emailsFirst emails under 100 words, every personal line tied to a source, waiting for your sign-off.Outreach - Coming soon
/making-ad-variantsAd creative in your brand’s rules, three angles each, checked at the size people scroll past.Creative - Coming soon
/checking-thumbnailsYouTube thumbnails compared at the size people actually see them, with the winner explained.Video - Coming soon
/writing-pull-requestsPull requests a first-week engineer can follow: an outcome title, five sections, risks and rollback.Build
Learn one skill a lesson,
then write your own.
Three lessons: install a real skill, use it on your own page, then write your own. Each ends with one thing to try. After the last one, The Marketing Engineer arrives every week.
Free email course
The Skills Course
Each lesson is the email, with one thing to try. Click “Done” at the end and the next one comes right away; otherwise it arrives two days later.
Joins The Marketing Engineer, weekly. The three lessons arrive as they’re published. Unsubscribe in one click./prototyping is live (it built this page). The other skills here are coming soon. The course is being written; signing up joins The Marketing Engineer now.