AI Marketing

Esy prototypes · Combined runway · D · Merged

One Runway page that changes shape with the money.

A’s switch and its one setting. Combined puts B’s two columns and bridge over C’s pay slider; Personal leads with Personal B’s paycheck question and Personal C’s six-month savings target. When the business doesn’t pay you yet, the bridge flips to what you put in, the slider becomes a “not yet” goal, and Personal leads with your safety net.

A working copy of os.esy.com/agency/runway. Every number is a sample: a one-person agency, Esy LLC, and its owner’s own accounts. Scroll inside the window; the sliders and switches work.

Prototype control · Sample founder

Two years in. Esy LLC pays you about $6,000 a month. The page below has no setting for this: it changes shape because the money does.

Runway

Monday, October 5

Runway

Free cash, both sides after tax and card bills

$61,160

19.7 months at $3.1k a month · lasts to May 2028

  • Free cash$61,160
  • Tax reserve$14,200
  • Card bills$6,590
  • In the bank$81,950

Left out$16,000 moved between Esy LLC and you over the last three months, $6,000 of it on Oct 1. It’s your money either way, so here it’s neither income nor spending.

Esy LLC

$33,500free cash

In the bank
$52,600
Burn
$3.6k/mo
Runway
9.2 mo

Lasts to July 2027 at this burn, your pay included.

Cash, 12 months
  • Clients paid$10,367/mo
  • Contractors$3,533/mo
  • Estimated tax$1,700/mo
  • Software & AI$1,640/mo

Paid to you

$5,333a month, last 3

  1. 6kMay
  2. 6kJun
  3. 4kJul
  4. 6kAug
  5. 6kSep
  6. 6kOct

July was cut to $4,000. You last put money in in February: $3,000.

You

$27,660free cash

In the bank
$29,350
Left over
$543/mo
If pay stopped
5.8 mo

Pay covers your spending. Without it, savings and checking last 5.8 months, under the floor.

Cash, 12 months
  • From Esy LLC$5,333/mo
  • Rent$2,450/mo
  • Groceries$657/mo
  • Health insurance$520/mo

02 · Your pay

How much should I pay myself?

Drag it. Esy LLC’s runway and yours move against each other; the two together don’t move at all, because paying yourself only moves money between your own accounts.

Esy LLC

7.8 mo

Burns $4,317 a month · lasts to May 2027

You

+$1.2k/mo

Left over after $4,790 of spending. If pay stopped: 5.8 months.

Together

19.7 mo

Doesn’t move. $3,107 a month goes out either way.

At $6,000, Esy LLC has 7.8 months and you keep $1,210 a month. Anything from $4,790 to $7,250 does both.

Esy insights · since yesterday

What moved free cash, and what it’s worth

Northside Dental+$1,860+0.60 mo
Anthropic−$240−0.08 mo
Whole Foods−$86−0.03 mo
OpenAI−$60−0.02 mo
Figma−$45−0.01 mo
Sweetgreen−$26−0.01 mo
Net, yesterday+$1,403+0.45 mo
  • WatchSoftware & AI is up +19%. $1,640 a month over the last three months, against the three before.
  • Set aside$1,690 on Sapphire Preferred is due Oct 14. It’s already out of free cash, so paying it won’t move the number.

Esy, from yesterday’s bank and card transactions ·

Free cash is the bank less the tax reserve (cash accounts named “tax”) and card statements. Every number here is a sample: a one-person agency, built to show the layout. No real account is read.

Runway is part of Esy OS. Join the waitlist