Topics

Workflows where AI agents do the production work (generating, checking, and publishing marketing assets on a schedule) while a person approves what ships. How they're built, what breaks, and what they cost to run.

New frontier model releases, read closely on launch day and then put to work: what changed, what it costs, and where each model fits in a real production workflow.

Making marketing and catalog images with AI at volume: which model to use for what, how to keep quality consistent across a set, and the post-processing that makes the output shippable.

Claude Code, Cursor, and the other tools used to build marketing systems: the setups, the prompts, and the patterns that hold up once they're running in production.