AI Marketing

Skills · The Marketing Engineer

AI Marketing Skills

The skills our agency runs on, written down so your agent can use them too. Install one, then just ask for the work. Here’s one opened up, so you can see exactly what you’d be installing.

Claude Code

cp -r prototyping ~/.claude/skills/Your skills folder works in every project

Any agent

npx skills add esy/skillsSample: the public repo isn’t out yet
/prototypingLive
  • prototyping/

More skills

SampleResearch/researching-marketsA research brief where every claim links to its source and conflicts are flagged, not hidden.
SamplePages & SEO/writing-service-pagesService-area pages built from a business’s own reviews and services, one town at a time.
SampleOutreach/finding-decision-makersWho decides at a company, how to reach them, and where each fact came from. Never a guessed address.
SampleOutreach/writing-cold-emailsFirst emails under 100 words, every personal line tied to a source, waiting for your sign-off.
SampleCreative/making-ad-variantsAd creative in your brand’s rules, three angles each, checked at the size people scroll past.
SampleVideo/checking-thumbnailsYouTube thumbnails compared at the size people actually see them, with the winner explained.
SampleBuild/writing-pull-requestsPull requests a first-week engineer can follow: an outcome title, five sections, risks and rollback.

Works with any agentClaude Code · Cursor · Codex · Copilot · Gemini CLI · VS Code · 8 skills · open format

Free email course

The Skills Course

  1. 1What a skill is, and install /prototyping
  2. 2Use it on a page you own
  3. 3Write your own skill

Each lesson is the email, with one thing to try. Click “Done” at the end and the next one comes right away; otherwise it arrives two days later.

Joins The Marketing Engineer, weekly. The three lessons arrive as they’re published. Unsubscribe in one click.

/prototyping is live (it built this page). The other skills here are coming soon. The course is being written; signing up joins The Marketing Engineer now.