From The Marketing Engineer
For people who build marketing systems
Tuesday, September 29, 20268 trends this week16 stories this week
Example posts: real September 2026 stories, rewritten for this prototype and linked to their sources. /news hasn't published yet.
The trend everyone's on
Meta’s agent, now inside its business and ad tools.
Image: MetaGive Muse a goal like finding new customers and it works across the tools you connect: Shopify, Klaviyo, Canva, Stripe, Slack and your Facebook and Instagram business accounts.
Why it matters An agent that sees your store, your email list and your creative tools at once. Nothing publishes, sends or spends without your approval, and most of it is free.
Following this trend
The new unit packages the Muse agent, Meta Business Agent, the Muse API and Muse Code for companies and developers.
Muse is a private personal agent that works toward goals you set and suggests ideas on its own.
Get trends like this by email
One email a week · unsubscribe anytime
Every confirmed ranking update this year. Check here before you blame your own changes.
Rolling out now
This year's other spam updates took 2 to 4 days; this one is already the longest.
Source: Google Search Status Dashboard
Stories with two or more posts, newest activity first.
A spam update, paid AI sources and new Search Console data.
3 posts · latest Sep 26The Google Search story page /news/google-search · next to build
Ads, shopping and sponsored agents inside ChatGPT.
4 posts · latest Sep 23All 4 posts on ChatGPT Ads /news/chatgpt-ads · next to build
Search campaigns moving to Google’s AI matching and ad text.
2 posts · latest Sep 2
Image: GoogleThe Google AI Max story page /news/google-ai-max · next to build
Stories with one post so far. A second post gives a story its own row.
The week's best tutorials, guides, and news in one email. Unsubscribe whenever you like.
One issue per week · video + full transcript