From The Marketing Engineer
For people who build marketing systems
Tuesday, September 29, 20268 trends this week16 stories this week
Example posts: real September 2026 stories, rewritten for this prototype and linked to their sources. /news hasn't published yet.
The trend everyone's on
Meta’s agent, now inside its business and ad tools.
Image: MetaGive Muse a goal like finding new customers and it works across the tools you connect: Shopify, Klaviyo, Canva, Stripe, Slack and your Facebook and Instagram business accounts.
Why it matters An agent that sees your store, your email list and your creative tools at once. Nothing publishes, sends or spends without your approval, and most of it is free.
Following this trend
The new unit packages the Muse agent, Meta Business Agent, the Muse API and Muse Code for companies and developers.
Muse is a private personal agent that works toward goals you set and suggests ideas on its own.
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Stories with two or more posts, newest activity first.
A spam update, paid AI sources and new Search Console data.
3 posts · latest Sep 26The Google Search story page /news/google-search · next to build
Ads, shopping and sponsored agents inside ChatGPT.
4 posts · latest Sep 23All 4 posts on ChatGPT Ads /news/chatgpt-ads · next to build
Search campaigns moving to Google’s AI matching and ad text.
2 posts · latest Sep 2
Image: GoogleThe Google AI Max story page /news/google-ai-max · next to build
Newest first, by day. 16 posts this month.
Dots are agents that live inside ChatGPT and keep working toward a goal in the background. GPT-6.1 Sol arrives a week after GPT-6 Sol as the lower-cost model.
Give Muse a goal like finding new customers and it works across the tools you connect: Shopify, Klaviyo, Canva, Stripe, Slack and your Facebook and Instagram business accounts.
Anthropic’s second Claude 5.5 model keeps Sonnet’s $2 in and $10 out per million tokens and uses fewer tokens for the same work.
Eleven v4 adds inline tags for emotion, pacing and tone. v4 Turbo answers in about 100 ms for voice agents. Both work on the free tier.
The new unit packages the Muse agent, Meta Business Agent, the Muse API and Muse Code for companies and developers.
A new multimodal filter in the Performance report counts searches made with images: Lens, Circle to Search, image uploads and Chrome’s “Search this image”. There’s no query data, since most start from a picture.
It started September 24 and can take up to two weeks, worldwide and in all languages. It’s the fourth spam update this year.
Stores in Europe, Asia-Pacific, the Middle East and North Africa can now install the app and run campaigns. HubSpot’s integration went live worldwide the same day.
Marketing Studio 2.0 adds Campaign, Content and Nurture agents. A new AEO tool finds where AI answers don’t cite you, then plans content to close the gap.
OpenAI also shipped a Shopify App Store integration that syncs US merchants’ catalogs into ChatGPT Ads automatically.
Invited sites see an AI earnings figure in Search Console when their content contributes significantly to answers in Gemini, AI Overviews or AI Mode.
Some advertisers report clicks under $3; others pay $10 to $13. There are no shared benchmarks yet.
Muse is a private personal agent that works toward goals you set and suggests ideas on its own.
Without a connected feed, your products don’t show in ChatGPT shopping results, whatever you spend. ChatGPT Ads also opened in 30+ more countries.
Search term matching widens which searches you show for. Text customization writes headlines and descriptions. Final URL expansion picks the landing page.
Campaigns using automatically created assets or campaign-level broad match are upgraded automatically. Dynamic Search Ads follow in February 2027.
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