AI Marketing

The weekly email from Esy

One email a week on how AI actually runs marketing.

Each issue walks through one system I built and what it did: SEO, agents, AI coding tools, and the integrations between them, with the steps to build it yourself.

Zev UhuruBuilds clip.art and SEOPage on the systems he writes about.

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The Marketing Engineer engineer.esy.com

The pages you should build are already in Search Console

An agent that reads your queries and returns a build list.

Grow · This week's build

Finding pages worth building, with an agent and your own search data

Search Console tells you which searches already show your site but never land a click. Those are pages you almost rank for, and nobody reads the export.

This week I built an agent that pulls 90 days of queries, groups them by what the searcher wants, and returns a ranked list of pages to build, each with the evidence behind it.

This is the workflow I’m building into SEOPage.

Read the full walkthrough

Worth your time

  • How AI search picks which pages to cite Why a page that answers one question beats a page that answers ten.
  • Search Console’s API limits, in plain terms What you can pull, how far back, and what gets sampled.

Claude Code: Run the grouping step as a subagent, so the main agent keeps the ranking context.

Sample issueWritten the way real issues are. Switch desks above to read another.

Latest

AI Coding Tools · Sep 27, 2026How We Made Our Explainer Video in CodeSEOPage's 75-second explainer, made in one working session: research before a single frame, the real product as the demo in Remotion, AI voice and sound leveled by measurement, three cuts from one timeline, and the five things that broke.Read the article

Apps that run on Esy OS

Real properties, real traffic.

Two businesses built on Esy and run every day. Nothing here is a sandbox demo, so the results in each article are the results they actually got.

  • The testbed

    A live clip art library. Its search traffic is where most experiments start.

    clip.art
  • seopage
    The service

    A self-serve builder for local SEO landing pages that get cited by AI and rank on Google. Each page is researched from live search data, then written, designed, and scored on Esy OS.

    seo.page
Case StudyLive · In Production

runs on Esy OS

Consumer marketplace for clip art, coloring pages, and illustrations. Esy workflows generate, post-process, and store every asset — each run recorded on prompt, model, processing, storage, and cost.

18 styles supported
FlatMinimalLine ArtBlack & WhiteCartoonMascotStickerEmojiVintageWatercolorStorybookIsometricClayChibiPixelKawaii3DDoodle
Queuedrun-e9d17422Run time00:00.0Cost$0.000

› 3D · 1:1

Queued · waiting for a workerRender image

  1. Render
  2. Cutout
  3. Audit
  4. Name
  5. Gate
Case StudyLive · In Production

seopageruns on Esy OS

SEO landing pages that get cited by AI and rank on Google. A business types four details; Esy workflows research the market, write, design, illustrate, and judge the page. Claude Opus 5 builds it, Claude Fable 5 audits it, and the illustrations come from clip.art's own workflows. Every run recorded on sources, model, and cost.

19 steps in a page build
SEO researchLive Google resultsCompetitor pages ×2The business's own siteMarket evidenceDesign researchDesign critiqueImagery directionPhotography ×3Clip art pack ×4Build the pageSlop auditSlop fix

Creatives we made

Real creatives, shipped.

The ads and explainers behind our own businesses, built in code and cut for every feed. Each one comes with how it was made and what broke on the way.

  • The SEOPage explainer
    Now playing · Explainer video · 1:15

    A 75-second explainer for plumbers, roofers and HVAC owners, built in code in one working session, with the real product as the demo and three cuts from one timeline.

    How we made it

Now playing · Explainer video · 1:15 · for SEOPage

“Why ChatGPT recommends your competitor, and how to fix it.”

Made for
SEOPage
Built in
Remotion, with the real product as the demo
Voice
13 lines, generated from the script
Sound
33 effects on 86 cues, mixed to -14 LUFS
Cuts
YouTube · LinkedIn and X · Reels, TikTok and Shorts
Made by
Zev, in one working session
How we made it

Films made with Esy

Real films, start to finish.

Stories made on Esy workflows, from the first draft of the script to the final sound mix. Every stage is recorded, so each film shows how it was made.

  • The Letter With No Address
    Now showing · Animated short

    A night postman follows a letter with no address across the sky. Four minutes, made from one clip.art pack, fully animated and streaming in HD, with a 4K download.

    Watch the film

All films on esy.com/films

Now showing

The Letter With No Address

A letter with no address, a crayon drawing for a clue, and one very determined postman.

Animated short · Family · 4:41 · 2026
39 shots · 6 voices · 1 clip.art pack Watch the film
Zev Uhuru

Who writes it

Zev Uhuru

I spent a decade shipping production web products, from fuboTV's streaming apps to Vroom's online car storefront. Now I build Esy and the businesses that run on it. Everything here comes out of that work: what I built, how it works, and what it did.

Watch on YouTube

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