Brand shapes · K · Octopus

One brain, many hands.

An octopus thinks with its whole body: one brain sets the goal while each of its eight arms works on its own. Eight arms, like the eight sides of our cut. Here three of them hold what they made.

What it saysEsy is the brain, not the hands. Your tools do the work; Esy keeps the goal, what each arm did, and what came back.