Brand shapes · AH · Lighthouse Keeper

Always on, built all the way down.

Above the water, the octopus keeps the light, lantern in one arm and the log in another, while boats pass in the beam. Below it, the rock’s stone courses run to the seabed, with the old logs kept dry in a niche.

What it saysReliability: the light stays on, the log stays written, and what holds it up goes all the way down.