Brand shapes · P · Octopus Hub

One head, every vertical.

Seen from above, the octopus is our octagon with an arm out of each side. Each arm runs a different line of work, and a signal goes out to each one in turn. Take the labels away and it’s an icon.

What it saysOne mind running many verticals at once: clip art, pages, news, films. Add a vertical, it gets an arm.

Clip artSEO pagesNewsFilmsCoursesSocialEmailAds

On the site

The same motion, small.

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Sample article

A sample headline, set the way the site sets them

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01 Apps

  1. Clip art
  2. SEO pages
  3. News
  4. Films
  5. Courses
  6. Social
  7. Email
  8. Ads

02 Latest

Prototype. Mascots drawn in the 45° stencil cut of our e, in the site’s navy and teal. The vertical names are samples; nothing here is live yet.