Brand shapes · AM · Coast of Lights

One mind, every light.

Five lighthouses along a coast, joined under the sea by one line back to the octopus at the main light. A pulse runs out both ways and each light comes on as it arrives, while a boat works its way from one to the next.

What it saysOne brain running many ends: every line of work is its own light, and all of them answer to the same keeper.

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The same motion, small.

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Prototype. Four neutral octopus designs; the buttons under the picture switch between them. Every world is drawn in the 45° stencil cut of our e, and the footer on this page is the theme’s own.