Memphis was where the races met in music-not without tension, not without exploitation, but with revolutionary results.
Sam Phillips opened Memphis Recording Service (later Sun Studio) at 706 Union Avenue on January 3, 1950. He recorded Black blues artists for independent labels, capturing Howlin' Wolf, B.B. King, and Ike Turner.
But Phillips saw something more: 'I knew that for black music to come to its rightful place in this country, we had to have some white singers come over and do black music.'
In August 1953, an 18-year-old truck driver paid $4 to record a demo for his mother. Elvis Presley's voice impressed Marion Keisker, Phillips's assistant. A year later, on July 5, 1954, Elvis returned to the studio. After hours of frustrating attempts at ballads, he started fooling around with Arthur Crudup's 'That's All Right.'
Phillips recognized the sound immediately. On July 7, 1954, DJ Dewey Phillips (no relation) played 'That's All Right' on WHBQ Memphis. The phone lines exploded.
A white boy singing Black music-not imitating, not sanitizing, but inhabiting it. The crossover began.
On December 4, 1956, Elvis, Jerry Lee Lewis, Carl Perkins, and Johnny Cash gathered for an impromptu jam session at Sun. The 'Million Dollar Quartet' session captured rock's original energy in an unguarded moment.
The King / The Crossover
January 8, 1935, Tupelo, Mississippi - August 16, 1977
VoicePerformanceCultural Bridge
Bridged Black and white music for mass audience. Record sales over 1 billion worldwide. Changed what was possible in popular music-and who could sell it.
“A lot of people seem to think I started this business. But rock 'n' roll was here a long time before I came along. Nobody can sing it like colored people.” (1957)
The Killer
September 29, 1935, Ferriday, Louisiana - October 28, 2022
PianoPerformanceWild Man
Wild piano style; 'Whole Lotta Shakin' Going On' (1957), 'Great Balls of Fire' (1957). Career derailed by marriage to 13-year-old cousin (1958). Uncompromising rock and roll energy.
“Rock and roll is not a sin. Some of the people who play it are sinners.”